Binh Dinh, with 134 kilometers of coastline, white sand and blue water beaches, is known as an area which has a lot of tourism potentials. Such places as Ky Co, Eo Gio, Cu Lao Xanh, Bai Trung, Hon Kho, etc. still keep their unique wild natural beauty .
In the development strategy of Binh Dinh, tourism is the key economic sector, and the province is targeting at international management brands. "In order to take long and fast steps in the tourism sector, we need reputable international management brands to join and improve our tourism in both quality and quantity," said Mr. Nguyen Tuan Thanh - Vice Chairman of Binh Dinh People's Committee.
Responding to that desire of the province, the cooperation agreement signing ceremony between TMS Group - Developer of TMS Hotel Quy Nhon Beach (Quy Nhon, Binh Dinh) and Accor took place on October 21st. Accordingly, Accor Group will participate in managing the tallest 5-star hotel and condotels complex in Quy Nhon, under the Pullman brand (Pullman Quy Nhon). This is the first time Binh Dinh has had the presence of an international resorts management brand, marking the province's turning point in bringing Binh Dinh tourism to a whole new level.
Mr. Nguyen Viet Phuong - CEO of TMS Group said at the signing ceremony: “The cooperation with Accor Group is one of TMS Group’s steps in the strategy of professionalizing and internationalizing its resort products in order to bring the best-quality service to customers. More importantly, we also want to actualize our commitment to sustainable development with Binh Dinh province”.
Also at the signing ceremony, Mr. Jeff Tisdall - Senior Vice President, in charge of development, apartments and long-term accommodation, Accor Group said: “We are committed to providing professional management services, business innovatives and marketing solutions to make Pullman Quy Nhon an attractive destination for Binh Dinh ”.
“In the coming time, the province will continue to promote all activities to attract big international brands, like Pullman Quy Nhon, thereby creating a famous-sounding destination to domestic and foreign tourism markets. That will be the major leverage for the province's tourism sector,”Mr. Thanh affirmed.
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